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Buchanan for President

8130 Boone Boulevard Suite 110
Vienna, VA  22182

Angela "Bay" Buchanan  campaign chairman.
Buchanan's sister.  Bay Buchanan was appointed Treasurer of the United States in 1981 and served as treasurer of Reagan's presidential campaigns in 1980 and 1984.  A strong organizer, she oversaw the campaign, coordinating advertising, communications, political and research and other functions.

Shelley Buchanan  the candidate's wife.
Politically savvy in her own right, Shelley worked in the White House from 1969 to 1975 and was vice president of PJB Enterprises, Inc. since 1975.  She traveled with her husband and served as his scheduler, personal assistant and organizer.

Paul Ericson  political director.
A movie producer who had some experience with Reagan's 1980 campaign, Ericson organized New Hampshire, including everything from securing office space and bringing in people to building coalitions and getting signs.

Terrence P. Jeffrey  research director.
An editorial writer for the Washington Times from 1987 to 1991, Jeffrey served as research director through to the convention.  In the fall, he coordinated Buchanan's activities on behalf of congressional candidates and President Bush.

Greg Mueller  press secretary.
Mueller had just started Creative Response Concepts, a public relations consulting firm in Alexandria, Virginia.  He traveled with Buchanan frequently and hustled interviews, not only with national media shows such as "Brinkley" and "Face the Nation," but also with talk radio stations.

and the consultants:
Frank Luntz  pollster.
Luntz did some polling for Buchanan for the New Hampshire primary.

Ian Weinschel  media adviser.
Weinschel produced Buchanan's radio and TV ads at his Mt. Airy, Maryland firm River Bank, Inc.  He had initially sought to join Bush's media team, but had been refused.

Bruce W. Eberle & Associates  direct mail fundraising.
According to an article by Bruce Eberle,[1] Buchanan raised more than $4 million from his direct mail effort.  The first mailing of about 75,000 pieces went to Buchanan's newsletter subscribers and others and netted $600,000.  Eberle stated that Buchanan "had success with virtually any prospect list mailed;" the continued flow of funds no doubt helped Buchanan stay in the race through to the convention.

Notes.
1. Bruce Eberle. "Buc Breaks the Bank."  Campaign Magazine, May 1992, pages, 20-22.