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The Bush Primary Ad Campaign

Faced with a challenge from Pat Buchanan, the Bush primary campaign ran a number of TV spots.  The first spot, "Determined," acknowledged the difficult times many Americans were facing.  A later ad, "Trust," run in Michigan, hit Buchanan with devastating impact for preaching "America First" while driving a Mercedes.  Heading to the general election, the Bush ad team regrouped as the November Company.   The primary campaign ran several ads in August before the Convention.

© Bush-Quayle '92 Primary Committee. 


[SCRIPTS]
Produced by Murphy, Sipple & Castellanos:
"Determined" 
"The Nation"
"The Battle"
"Agenda"
"PX"  
"The Leadership"
"Trust"

Produced by the November Company:
"Guided Rev. 2" 
"Federal Rev. 2"
"Favor"
"Guard"