The Bush Primary Ad Campaign

Faced with a challenge from Pat Buchanan, the Bush primary campaign ran a number of TV spots.  The first spot, "Determined," acknowledged the difficult times many Americans were facing.  A later ad, "Trust," run in Michigan, hit Buchanan with devastating impact for preaching "America First" while driving a Mercedes.  Heading to the general election, the Bush ad team regrouped as the November Company.   The primary campaign ran several ads in August before the Convention.

© Bush-Quayle '92 Primary Committee. 

Produced by Murphy, Sipple & Castellanos:
"The Nation"
"The Battle"
"The Leadership"

Produced by the November Company:

"Guided Rev. 2" 
"Federal Rev. 2"